Tuesday, February 28, 2012

Weekly Quote: What Fundraisers Should Give Up for Lent

Jeff Brooks shares two things he believes nonprofits should "give up for Lent" (from his excellent Future Fundraising Now blog). Here is one of them:

"Educating Donors

If your donors knew more about you and your cause, they'd give more. It doesn't follow that the way to increased giving is to bludgeon donors with facts and educate them into 'getting it'.

Giving is not a rational act. It's relational. When you try to educate donors into giving, you are at cross-purposes with this important fact. Instead, build a relationship. Some donors will seek 'education' about your cause as the relationship deepens. Others won't. But both kinds of donors will give more because of the relationship-- because you respect them and are aligned with them. Not because you filled their heads with more and better facts."

Click here and see Jeff's other Lenten recommendation. (Hint: It's not how great we are, it how great the donor is!)

No comments:

Post a Comment