I saw this great cartoon from the Marketoonist site authored by Tom Fishburne with the title 5 types of social media strategies - (by way of Jeff Brooks' Future Fundraising Now blog).
Some of the most cutting and insightful commentary on modern marketing comes by way of the artistic wit of Mr. Fishburne. Fundraiser Jeff Brooks notes in his own blog's commentary on this 'toon that the self-absorbed, self-focused approach so often promoted on social media platforms must be avoided by fundraisers -- and all marketers, really.
Repeat after me- It's all about the donor. It's about how we can help them feel awesome. It is how awesome they ARE.