Saturday, May 26, 2012

What At Your Charity Is Broken?

Seth Godin is an amazing thinker. Here is how Wikepedia describes him:
"Godin believes that the end of the TV-Industrial complex means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, he thinks marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable."
You can't be remarkable if your actions and processes are broken. 

The attached video was recorded at the Gel 2006 conference in New York City. Gel is short for "Good Experience Live", and is a conference and community exploring good experience in all its forms -- in art, business, technology, society, and life.

At Gel, Seth railed against the world's indifference at fixing things that just don't work. He claims just some of the reasons that things are allowed to be broken include these corrosive elements:
  • Not my job
  • Selfish Jerk
  • The world changed
  • I didn't know
  • I'm not a fish
  • Contradictions
  • Broken on purpose
Watch this video. You'll probably laugh a lot -- and wince a little.

Then ask yourself, "What are we doing that is clearly "broken"? (How easy is it to make a gift online? How fast do we send out thank-you letters? Does one size (fundraising appeal) fit all? Are our communications, newsletters, emails, press releases, etc. all in techno-speak, acronyms, or a language code only we understand? Is everything we do "donor centric"?)

If it's "broke", you must fix it. 

There are 1.5 million non-profits in the US and a new nonprofit organization registers with the IRS every 15 minutes. If you don't have it fixed, someone else will.

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