"The greater your goals, the more you'll need to change people's hearts, minds, and actions. This is especially true if you have few resources and big competitors. If you need to enchant people, you're doing something meaningful. If you're doing something meaningful, you need enchantment.
Enchantment is the process of delighting people with a product, service, organization, or idea. Its outcome is a voluntary and long-lasting allegiance that is mutually beneficial. In other words, it's the purest form of sales and marketing."
(Best selling author and one of the Apple employees originally responsible for marketing the Macintosh computer. He has just released a new book called Enchantment: The Art of Changing Hearts, Minds, and Actions.)
I would add that enchantment is the purest form of sales, marketing, and fundraising. Are you delighting your donors? If not, how could you bring joy, happiness, and a "tingly glee" to their giving experience?