"The greater your goals, the more you'll need to change people's hearts, minds, and actions. This is especially true if you have few resources and big competitors. If you need to enchant people, you're doing something meaningful. If you're doing something meaningful, you need enchantment.
Enchantment is the process of delighting people with a product, service, organization, or idea. Its outcome is a voluntary and long-lasting allegiance that is mutually beneficial. In other words, it's the purest form of sales and marketing."
Guy Kawasaki
I would add that enchantment is the purest form of sales, marketing, and fundraising. Are you delighting your donors? If not, how could you bring joy, happiness, and a "tingly glee" to their giving experience?
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