YourCause, an online resource designed to provide powerful online tools to facilitate fundraising and volunteering, recently posted a great infographic focused on where and why people donated their time and money in 2010/2011. Note that the top motivators for giving included a personal or emotional connection to the charity or being asked by someone they know well. Religious and educational causes accounted for top categories to receive volunteer assistance. Not surprising given the current recession, economic development was the top issue donors wanted addressed by charities. Also, note that the ways in which donors choose to give appears to be becoming more diverse with donors stating that they have made much greater use of giving channels beyond sending a check in the mail.
Let’s see what 2012 brings!
(Thanks to Katya Andresen for mentioning this on her blog.)